The world is changing fast. For the better.


Uncommon ETFs is a family of ETFs managed by Uncommon Investment Advisors (“Uncommon Investments”). Uncommon Investments is an SEC Registered Investment Advisor and wholly owned subsidiary of Uncommon Giving Corporation (“Uncommon”). As a digital-first financial services company, Uncommon is bringing to market a suite of tools aimed at changing the way people give, invest, and make an impact on the world. Uncommon is a cost-efficient, cutting-edge digital ecosystem focused on workplace generosity, cause-based investment products, and socially responsible financial services for all. A digital ecosystem connects information, content, payments, and transactions in a single digital account.

The spotlight around social responsibility and sustainability is brighter than ever before. As our world becomes increasingly connected and economic inequality continues to rise, more and more people are seeking ways to effect positive change. Donor-advised funds (“DAFs”), corporate social responsibility (“CSR”) programs, socially responsible investing (“SRI”), environmental and social governance (“ESG”) standards, and the rise of impact investing are all at the forefront of this trend – many of these have become household phrases in the modern financial services zeitgeist.

And younger generations have started to take notice. With macro-economic shifts in wealth ownership, millennials, in particular, are in a position to have an unprecedented impact by choosing where to give and invest their dollars, so long as they have access to the right information and technology.

Uncommon aims to be a first-of-its-kind financial services powerhouse, and a one-stop shop for all things social impact. Uncommon’s core digital giving platform enables people to discover nonprofits, explore causes and donate to 1.2 million charities through a DAF, as well as through contributions to curated, cause-based funds.

A donor-advised fund is like a charitable investment account, for the sole purpose of supporting charitable organizations you care about. The universe of acceptable investments for SRI and ESG investing may be limited due to the investment screening used in this type of investing. Because certain companies are excluded based on SRI and ESG criteria, this type of investment may be riskier than other investments that invest in a broader array of securities.

Management Team


Eric M. Rubin – President and Treasurer

Eric has over 30 years’ experience as a financial services executive. He is currently the President and CEO of Uncommon Investment Advisors and serves as the Chief Investment Officer of Uncommon Giving Corporation. Eric is also an Interested Trustee of Uncommon Investment Funds Trust. He also serves on the Board of Uncommon Charitable Impact, Inc., a 501(c)(3) nonprofit and chairs its Investment Committee. Eric previously served as a consultant to OurCrowd, Israel’s most active venture capital firm and was a Senior Managing Director of a Unified Managed Account platform. Before that, Eric was the CEO of a Registered Investment Advisor, the President of American Independence Financial Services LLC, and the President of American Independence Funds. In addition, Eric served in leadership positions at ING Fund Services, Mercantile Trust Company, DST International, First Data Investor Services, Furman Selz, and Banc One Investment Advisors.

Investors should consider the investment objectives, risks, and charges and expenses of the Funds before investing. The prospectus contains this and other information about the Funds and should be read carefully before investing. The prospectus may be obtained by calling 1-888-291-2011 or at

The Uncommon ETFs are distributed by Northern Lights Distributors, LLC, member FINRA/SIPC. Uncommon Investment Advisors LLC is the investment advisor to the Funds, and Portfolio Design Advisors, Inc. is the Sub-Advisor, and neither are affiliated with Northern Lights Distributors, LLC.

Investing involves risk, including loss of principal. There is no guarantee that the Funds will achieve their investment objectives. In general, prices of equity securities are more volatile than those of fixed income securities. The prices of equity securities fluctuate in response to issuer-specific activities as well as factors unrelated to the fundamental condition of the issuer, including general market, economic and political conditions along with other factors. While the shares of ETFs trade on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress. The Funds were recently organized with no operating history. In addition, the Advisor and Sub-Advisor have not previously managed an ETF, which may increase the risks of investing in the Funds.